Ivanovo brands can make Russian ones fashionable

The founder of this project, president of the Magic Group company Alexander Peremyatov, told the students that clothes from Ivanovo designers, as well as products from the NHP and creative industries can replenish the assortment of SLAVA department stores.

The meeting with him, held on December 21st, was also attended by Vera Ivanova, Chairman of the Committee for Communications and Interaction with the Media of SOYUZLEGPROM.

It is worth explaining that SLAVA department stores occupy the locations of foreign brands that have left Russia and were previously represented in large shopping centers. The assortment includes women's, men's and children's clothing, accessories, perfumes, and household goods from Russian brands. Stores are already operating in St. Petersburg, Voronezh, Perm, and Tula. Agreements have been reached on the opening of SLAVA department stores in local shopping centers in Saratov, Rostov-on-Don, Volgograd, Nizhny Novgorod, and Ryazan. Their general concept is to make Russian fashionable.

During the meeting, Alexander Peremyatov told the students about how the idea of this large-scale project was born, about the operating principles of department stores and the importance of a good education. At the end of the meeting, the guests gave future designers and fashion designers a number of practical tips on creating and promoting their own brands, with a special emphasis on reflecting national identity.