Ivanovo Polytech: Technology & Design: brand awareness is growing

The growing popularity of the Ivanovo Polytechnic is confirmed by the positions in the M-RATE rating of media activity of universities presented by the Ministry of Science and Higher Education of Russia.

In the January consolidated ranking, Ivanovo Polytechnic University took the second place among Ivanovo universities and 125th among 229 Russian universities. And in the ranking of official websites, our university became the first and topped the regional list (two years ago it was in the fourth ranking position).

For reference

M-RATE is one of the official ratings of Russian universities. It takes into account the effectiveness of universities in the media space: working with the media, with their own audience in social networks, with their own websites.

The teams of M-RATE analysts make sure that the rating does not use the techniques of a mechanical set of indicators. All calculations are based on data from publicly available metrics. The formula rating the university for working with Internet resources takes into account the quality of content, the level of interest and the volume of the audience, the time that users spend on the site, the number of visits and rejections per month, etc. The volume of traffic brought to the site from social networks is also important, and VKontakte, Instagram and Telegram have the greatest share.